The COVID-19 Pandemic has overturned just about every aspect of our daily lives. With tens of millions of Americans out of work, the deepening recession has forced many people to rethink their spending. The retail industry has seen one of the biggest hits as closures and lack of costumers due to social distancing and wanting to avoid big groups has become the new normal. With this, predicting upcoming trends and creating demand for products has become harder than ever.
As Fashion Industry being one of the areas that has taken a drastic clash, we look into the changes the “new normal” has had on our daily style, as well the future of it.